Lolly Watkins

Lolly helped to launch There’s A Beer For That in 2014 after 10+ years’ of experience working on various integrated alcohol and FMCG brands. As their go-to digital guru, she formed a successful digital and email strategy and launched their unique BeerMatch tool to pair beer with any meal.

She works with the industry to create new partnerships with Britain’s Beer Alliance, regularly designs creative and menus, writes and presents about beer & food to consumers and the trade, and is always looking for new ways to help people discover and enjoy the diversity, versatility and quality of beer.